La Encerrona - Visual Identity (News media)

New visual identity for La Encerrona, a leading independent news podcast and multiplatform media outlet created by Peruvian journalist Marco Sifuentes. Known for its sharp editorial voice and public service approach, La Encerrona has become a daily reference for thousands of Peruvians worldwide. Inspired by the backstage of journalism, we built a system rooted in archival aesthetics: folders, labels, highlights, and editorial details that evoke the investigative process. The result is a clean, modular, and highly adaptable brand identity designed for digital platforms, including podcast covers, YouTube, Instagram, and TikTok. This rebranding emphasizes accessibility, credibility, and warmth, delivering a new way of experiencing the news: calm, clear, and community-driven.

La Encerrona

⋒ The Brand Side Buenos Aires / Lima

[ES]

Periodismo independiente, riguroso y útil, reimaginado desde la calidez, la empatía y la claridad.

En The Brand Side nos encargamos de repensar la identidad visual de La Encerrona, el noticiero multiplataforma creado por Marco Sifuentes que ha sabido convertirse en una referencia diaria para miles de peruanos dentro y fuera del país. Un medio que entra por el oído, que no grita, pero informa. Que contextualiza. Que filtra. La misión fue clara: construir un sistema visual que esté a la altura del contenido: mensajes claros e impactantes. Una identidad que no opacara el mensaje, pero sí ayudará a reforzar su propuesta única: ofrecer noticias útiles, filtradas y explicadas con cabeza.

Para lograrlo, desarrollamos un universo gráfico inspirado en los archivos, la investigación y el backstage del periodismo. Carpetas, etiquetas, subrayados y elementos del mundo editorial se convirtieron en recursos que reflejan ese detrás de cámaras riguroso donde ocurre la objetividad. Todo bajo un sistema visual flexible, claro y accesible, apto para redes, podcast, video y más.

Una identidad para un medio que no persigue clicks, sino comprensión. Un espacio donde cabemos todos.

Client: La Encerrona (Website)

2025 © The Brand Side Buenos Aires/Lima

[ENG]

Independent, rigorous, and useful journalism — reimagined through warmth, empathy, and clarity.

At The Brand Side, we reimagined the visual identity of La Encerrona, the multiplatform news show created by Marco Sifuentes, which has become a daily reference for thousands of Peruvians, both in the country and abroad. A medium that enters through the ears, that doesn’t shout but informs. That contextualizes. That filters.

The mission was clear: to build a visual system that matched the content delivering messages that are clear and impactful through typography. An identity that doesn’t overshadow the message, but reinforces its unique proposal: to deliver useful, filtered, and well-explained news with clarity of thought.

To achieve this, we developed a graphic universe inspired by archives, research, and the backstage of journalism. Folders, labels, highlights, and editorial cues became design elements that reflect the behind-the-scenes rigor where true objectivity happens. All of it within a visual system that is flexible, accessible, and fit for podcasts, social media, video, and more.

A brand identity for a news outlet that doesn’t chase clicks it fosters understanding.
A space where everyone belongs.